Exploring the full extent of the vast London creative community can be a daunting task but Max Frasers’ LONDON DESIGN GUIDE has done the hard work, selecting and reviewing the leading design spaces, shops, galleries and institutions in our capital, one of the leading creative cities of the world. A key feature is Design Tribes, which identifies groupings of designers working with similar philosophies. Each ‘tribe’ is given a name including The New Modernists, Escapists, Reactivists, Digitalists, and Revivalists.